A key component of the “Keep Cases Down” COVID-19 public information campaign is to share the voices of recognizable local community leaders and clinicians. Through the strong relationships of our community health teams, we have created a series of videos featuring local voices that care about the health of their communities and want to help us get the message out that we all need to continue to work together to stop the spread of COVID-19.
“We know how important it is for people in our communities to hear from individuals they know and trust and it is equally important for them to hear these messages in the languages they speak,” said Joseph Betancourt, MD, MPH, Vice President and Chief Equity and Inclusion Officer at Massachusetts General Hospital. “We have numerous community partners who share our concerns about the rise in COVID-19 cases in certain communities and we are grateful to them for partnering with us to help us get the word out that COVID-19 is not gone and people still need to take precautions to stay healthy.”
The multi-lingual campaign reminds people of the basic tips to prevent COVID-19: wear a mask, wash your hands, socially distance and avoid large gatherings. It consists of targeted social and digital media posts and billboards for the general community and texting and Patient Gateway emails to our patients. Videos are being shared in English and Spanish on social media and materials are being translated into multiple additional languages so that we can share them with our community partners. Watch two recent community videos below and follow Mass General Brigham on Twitter and Facebook as we share the rest of the series.
Carlos Cappas, PhD
Chief Behavorial Health Officer
Lynn Community Health Center
Nathalee Kong, MD
Primary Care Physician
MGH/Revere Health Center